We do not anticipate carrying bridesmaids, mother of the bride, or flower girl attire. We focus solely on the bride's experience to ensure great customer service!

will you carry bridesmaid or other gowns?

Yes! Please visit our booking page to make an appointments.

Do I need an appointment?

We are excited to offer traditional sample sizes of 10-12 alongside a growing selection of 16-22. We have a variety of options and tools to allow all brides to envision their perfect gown no matter the sample sizing!


We always recommend keep your group small so all focus can be on you. Each client is welcome to bring a maximum of four guests. All guests must be 14 or older to attend an appointment. 

Who can I bring to my appointment?

After your appointment, we will be able to refer you to many talented seamstresses in Richmond. Alterations are not included in your purchase price. They can range from $200-$700+.

Do offer alterations?

Bring a heel or a wedge that you could imagine wearing on your wedding day, along with a strapless bra and any shapewear that you might intend on wearing. 

What do I need for my Appointment? 

We accept cash or credit cards and require a 50% nonrefundable deposit upon purchase with a signed contract. 

How can I pay for my dress?

Due to the custom nature of the bridal industry, all sales are final. 

Do you offer refunds?

Frequently Asked Questions

Our gowns start at $1,000 and go up to $5,500. Each designer page has a range listed. We find most of our gowns land in the $2,000-$3,700 range. 

What price range are your gowns?

We do offer a limited number of accessory only appointments. These are a thirty minute appointment window. 

Can I shop for just accessories with you?

Each designer offers their own size chart. Your stylist will size you and match your measurements to the designer’s specifications. Some designer allow for custom sizing if your dimensions call for it. Petite and taller brides might need custom lengths created for them. All bridal gowns will need some degree of alterations once the dress arrives.

How does sizing work? 

We offer free parking directly in front of the shop! 

Where do I park? 

We suggest an absolute minimum of 8-9 months to allow for production and alterations. If you have a shorter window, we can sometimes accommodate with specific designers that offer rush fees or have specific in-stock options. Allow us to guide you to the designer that is best for you if you have a quicker turnaround time. 

When should I shop for my gown?

We are pleased to partner with Second Bottle Wine Shop. You are welcome to purchase prosecco, cava, or champagne and they will deliver your bottles to Brocade the morning of your appointment. We will chill them and have them ready to celebrate with your crew! Be sure to mention in your online order your name and appointment time. All orders are required to be placed 24 hours in advance. You are also welcome to bring your own bottle with you and we will provide the glassware! Please refrain from reds and rosé. 

Can we celebrate with some bubbly? 

We follow a strict cancellation/no show policy. All appointments must be confirmed with a credit card on file that is only charged in case of a late cancellation or no show. 

We have a small salon and all appointments are private and in demand. Cancellations can be made up to 24 hours in advance via email/phone call/text. If canceled within 24 hours of your appointment, you will be assessed with a $40 fee. 

What Is Your Cancellation Policy? 

All are welcome at Brocade. We embrace and welcome the LGBTQ+ community.  Brocade is LGBTQ+ owned and operated. 

Who is welcome at Brocade? 


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